Infographics, Photo Illustration, Product And Still Life Photography, Team Leadership, Mentoring, Editorial Strategy, Repositioning, Identity System

Acknowledged: Society of Publication Design for design, illustration and photography

I was brought into Consumer Reports at a time of ambitious repositioning. The formula that preceded, had gone flat and the editorial team wanted to find new ways to tell stories and help guide the choices available to consumers in the areas of: food, auto, medical, finance and appliance purchasing.