bon appetit: Creative Director

At the time of my hire at ba, the food world was at a major inflection point. Restaurant goers and home cooks were suddenly very interested in where their food was coming from and where their friends were eating- it had become form of social currency. The time had come to meet this trend with a visual shift and change of editorial tone.

Skills: REBRAND, EDITORIAL STRATEGY, PHOTO DIRECTION, ART DIRECTION, CREATIVE DIRECTION, LEADERSHIP AND MENTORING, ILLUSTRATION, LOGO REDESIGN