Creative Direction & AI Strategy
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I partner with brands, publishers, and agencies as a Creative Director, design strategist, and — increasingly — an AI design consultant. Whether you need someone to lead an editorial redesign, build a brand identity system from the ground up, or help your team understand what generative AI means for visual communication, I bring 20+ years of experience and a systematic approach to making complex ideas visually compelling.
WHAT I DO:
Creative Direction — Full-project creative leadership for editorial, brand, and digital campaigns. I set the visual strategy, oversee execution, and ensure every element serves the story.
Editorial Design — Magazine and digital publication design, including cover design, feature layouts, photography direction, and typographic systems. Past work includes GQ, Bon Appétit, National Geographic, Golf Digest, and Consumer Reports.
Brand Identity & Design Systems — Visual identity development and design system architecture. I build frameworks that eliminate ambiguity, reduce friction, and scale across every touchpoint.
AI Design Strategy & Consulting — I help brands and creative teams understand, adopt, and integrate generative AI tools — Midjourney, Claude, and others — into their design workflows. This isn't about replacing designers. It's about expanding what's possible. I offer workshops, consulting engagements, and hands-on creative direction for AI-assisted projects.
Fractional Creative Director — Embedded senior creative leadership on a part-time or project basis. Ideal for growing companies or publications that need a seasoned CD without a full-time hire.