A Polaris off-road vehicle navigating a rocky mountain trail with rugged landscape, trees, and cloudy sky in the background. Food magazine design. Visual Identity design. Brand design by Matthew Lenning.
A Polaris RZR Trail S off-road vehicle with a grey body and black accents, displayed on a promotional webpage with red, black, and gray design elements, including the Polaris logo in the top right corner. Visual Identity design. Brand design by Matt
Polaris brand guidelines cover page with a large black parallelogram and a smaller red parallelogram on a light background. Visual Identity design. Brand design by Matthew Lenning.
Graphic design featuring the alphabet in a bold, futuristic font at the top, with a motivational quote in large red letters reading, "Live Each Day Like It's Your Last," set against a dark background. Visual Identity design. Brand design by Matthew L

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Polaris
Visual guidelines for product catalogs