Mezedopoleio
Visual Identity/Wordmark; 2025

Mezedopoleio is the tavern concept living inside the celebrated Midtown restaurant Milos. Where Milos carries an elegant, refined sensibility, Mezedopoleio called for something earthier — casual, rustic, and rooted in the spirit of a traditional Greek gathering place.

The wordmark explores a tension between the two identities. Drawing on the masculine-feminine dynamic between the two spaces, the design balances Milos's signature sophistication with a warmer, more tactile energy. The result is a mark that feels handcrafted and unpretentious — a natural counterpoint to its sleeker sibling, while remaining unmistakably part of the same family.