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Theatrical licensing lives between literature and performance, but most industry branding skews either corporate-cold or Broadway-flashy. Theatrical Rights Worldwide needed a visual identity that spoke to industry peers while honoring their role in bringing stories from page to stage. The logo captures this literary essence without abandoning professional credibility, creating a mark that feels both authoritative and imaginative. Currently developing a comprehensive design system that extends this balance across all touchpoints.

The result: a brand evolution that positions TRW as the bridge between storytellers and stages, reflecting their unique place in the theatrical ecosystem.