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Auction houses lived in print catalogs while the art world moved digital, disconnecting prestigious objects from how people discover art today. As Sotheby's first hire leading their digital transition, I redesigned product catalogs for digital-first experience while reimagining "Sotheby's at Auction." Each design decision balanced heritage with innovation, prestige with usability, maintaining the gravitas that defines Sotheby's while making high-value art accessible across platforms.

The result: digital transformation preserving Sotheby's authority while meeting contemporary collectors where they actually engage with content.