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New product features often get lost in technical specifications, failing to connect with consumers who need to understand why they matter. Working with Apple's internal teams on iPad Max, iPad Mini, and iPhone launches, I provided creative direction for executive keynotes that highlighted product features through compelling consumer stories. Collaborating across departments, I helped build presentations that transformed complex innovations into clear benefits people could immediately understand and want.

The result: keynotes that effectively communicated new product features to consumers, turning technical capabilities into emotional connections.